It’s already a well-known fact that in order to increase the number of business inquiries you receive, you need a full-functioning website that adheres to the best practices of UX, speed, and aesthetic considerations. While it is true that building a website that follows these points has become far more straightforward than it ever used to be (particularly for those who remember the good old days of Adobe Dreamweaver and learning how to add various CSS elements manually), the fact remains that more manageable doesn’t always mean accessible.
You can create stunning websites that function flawlessly using options such as Squarespace or Shopify; what you gain in ease of use, you lose out on in flexibility of design and finding out that your bank balance has been hemorrhaging money thanks to the exorbitant monthly fees. Fortunately, if you really want to develop a stunning website that ticks all the boxes while still offering you a high degree of creative flexibility, you have plenty of options available, with arguably the best choice for most businesses being Webflow.
Streamlined Design Process Saves Time
One of the defining features that Webflow presents to the average business owner is the complete control you have over almost all aspects of your site, all without causing too many headaches to implement. One of the main sticking points that tends to cause poor design is the friction induced by an inability to fully get to grips with the ins and outs of complex web design.
When it comes to Webflow, you gain access to an incredibly straightforward drag-and-drop functionality that enables you to generate complex designs while seeing how they look in all formats (desktop, tablet, mobile, etc.) in real-time. Moreover, if you really want to generate the kind of site that not merely looks amazing but adheres to your overall brand aesthetic while ensuring a high degree of conversions, you can hire a dedicated Webflow agency that will have all the tools and experience at their disposal to create something that lasts the test of time and functions flawlessly. The fact of the matter is that opting for Webflow means you’ll be able to generate websites that rival those of far more prominent organizations, all without having to spend the kind of money larger businesses use for their development budget.
SEO-Friendly Features To Boost Visibility
Regardless of how many times you might have heard about SEO being a dying trade, it still remains one of the best ways to ensure the right eyeballs are searching for your brand and who are most likely to take action once on your site. While the way we go about SEO has changed dramatically over the past decade, many of the core practices that help to move the needle still remain. When it comes to Webflow, you can use any or all of the myriad on-page SEO options to help boost your site in the search engines, and when combined with various off-page trickery, you will find plenty of people accessing your site, allowing you to generate enormous amounts of leads. The features range from the basic (but still crucial) components, such as making it incredibly easy to add image alt tags and other meta tags to content, to the more complex, like tweaking the HTML to ensure it’s clean and readable by search engine bots.
No Coding Skills Required (But Exist If You Need More Latitude)
In the previous headline, we touched upon using HTML to enhance your site for various reasons. However, the beauty of Webflow lies in the fact that you don’t have to use it if you don’t have the need or the proclivity to learn something you might only use once. Nevertheless, if you want or need to create designs that are more complex than those you find in the templates on offer, you have the option to add HTML and CSS to massively boost the styling and features of your site, making it even more unique than it otherwise might have been. You can either attempt this task yourself or opt to outsource it to an agency that will have teams of people familiar with the job and be able to generate incredible designs with utterly unique characteristics.
Fast Loading Times Improve User Experience
While plenty of other drag-and-drop website builders exist, only Webflow can boast the sorts of speeds that rival far more expensively created websites. You can further increase speeds by opting to use Webflow’s very own servers, which are set up to sync up with the builder perfectly. This added speed is often enough to ensure additional SEO points while keeping your customers on-site for longer.
Webflow is far more than the sum of its parts, and by choosing to implement it for building new websites, you gain access to a plethora of incredible tools. The best part is that you can create excellent sites on your own or choose an agency to take things up a notch.
With over a decade in the tech field, Bogdan blends technical expertise with insights on business innovation in technology.
A regular contributor to TMS Outsource's blog, where you'll find sharp analyses on software development, tech business strategies, and global tech dynamics.
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