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AdTech
9 posts
How Ad Verification Works and Why You Should Care
The world is steadily progressing further and further into the digital age. Many people use the digital tools…
What Are Third-Party Cookies and How They Work in Advertising
New legislation, like GDPR and CCPA, regarding online consumer privacy and data privacy has brought heightened attention to…
Top Demand Side Platform Companies to Use For Programmatic Advertising
DSPs or demand side platform companies are a key element in the digital marketing machinery. It is a…
What is AdTech and Why It’s Important For Agencies
You’re here for an answer to the big question: What is AdTech? The advertising industry is built on…
Why cross-device attribution is important and you should use it
Online marketing is not only a profession, it is an art. Today’s marketers have to do much more…
What Is MadTech and How It Came to Be
Most people are familiar with or at least have heard of AdTech. But what is MadTech?
Here’s Why Device Fingerprinting Is Useful in AdTech
The 21st century has seen the development of the Internet. It also witnessed the advent of platforms like…
What Is Behavioral Targeting, How It Works, And Why It’s Important
Companies used to rely on traditional advertising campaigns to reach new customers. These days, behavioral targeting is a…
How Do Websites Detect Adblock? It’s Quite Simple, Actually
Publishers and advertisers have many tools to promote their products online. With tracking options, like cookies, they can…