Continuous improvement of an e-commerce website is a prerequisite for retaining consumers. Rapidly developing technologies change user demands. And if your competitors are increasing sales with the help of new marketing solutions, it is worth taking a closer look at them.
One such effective solution for lead generation and increasing conversion is pop-up windows. With their help, website owners attract the attention of visitors to certain information. For example, these can be seasonal sales, the release of new collections, conditions for receiving cumulative discounts, etc. If you have not yet integrated such an effective tool into your website, find out how you can do it most straightforwardly.
Three Basic Ways to Integrate Pop-ups
If your website is still under development, you can solve this task easily. It is enough to tell the developers that you need such a feature. But what if your website is already functioning? In this case, you can choose one of the following solutions.
Use an Online Popup Builder
Online builders with ready-made templates are a real salvation for users without programming skills. Modern software allows you to construct anything in this way ― websites, videos, chatbots and pop-ups. Therefore, you can use a no-code popup builder, which will offer many customizable templates.
Once you have created the pop-ups you need, integrating them requires just a few simple steps:
- Copy your widget scripts.
- Paste them into your website or app code following the sequence of actions specified by the popup builder.
This way, you can easily integrate pop-ups with CRM, ESP, and CDP systems, as well as leading platforms like Shopify or WordPress and your websites.
Benefits of Using Pop-up Builders
- Users do not need programming skills. It is enough to follow simple and clear instructions with illustrations.
- You can create and add pop-ups without resorting to the services of developers. In this case, you can change the content of pop-ups anytime, add new ones, remove unnecessary widgets, etc.
- You will not depend on the workload of your website developers. The popup builder allows you to create and integrate them in a couple of minutes.
Use HTML and JavaScript Code
If your company has developers on staff, you can create and integrate pop-ups without resorting to external services. But without programming skills, you won’t be able to cope with such a task. Pop-ups show the necessary information to users and solve many additional tasks:
- Collect comprehensive information about customers;
- Segment the audience to show each group the appropriate information;
- Analyze user behavior on the site;
- Transfer this information to other services, etc.
All these and many other tasks must be taken into account when creating pop-ups. On specialized popup builders, you can simply choose the features you need. But if you create them yourself, you will have to write code for each of these tasks.
Check a Website Builder Platform
If you created your website not with the help of developers but with a website builder, use it again. Many of them have such a feature as adding pop-ups. Perhaps you did not pay attention to it before or did not need it at the time of website development. This time, you just need to activate it under the terms of the website builder operator.
Conclusion
The easiest way to add pop-ups to your website is to ask for help from professionals. But this is the most expensive option. Moreover, developers may be busy and postpone the execution of your order for a while. Therefore, it is better to use a popup builder. This solution is significantly cheaper, does not require special knowledge, and takes little of your time.
With over a decade in the tech field, Bogdan blends technical expertise with insights on business innovation in technology.
A regular contributor to TMS Outsource's blog, where you'll find sharp analyses on software development, tech business strategies, and global tech dynamics.
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