How Digital Tools are Changing the Way We Experience Beauty

Beauty isn’t limited to magazine covers or store aisles anymore. With the growing number of beauty apps, virtual try-ons, and makeover tools, people can now experiment with their appearance without even leaving their bedrooms. For instance, in a smart mirror AR can overlay different hairstyles and even skincare effects in real time to show you how exactly this or that item will look on you; or some jewelry brands already offer their customers the possibility to try on a virtual replica of their products before hitting the BUY button.

So, the truth is that the beauty industry is embracing digital innovation with open arms. No matter who you are—someone looking to try (or maybe even set) bold trends or someone simply interested in new technological advancements—you definitely need to read further to find out what digital innovations the beauty sphere has to offer.

1. Banuba’s TINT

Banuba’s TINT is a standout AR virtual try-on platform. Actually, this is an SDK (software development kit) that may be easily integrated into any app or website to turn it into a real gem of the beauty world. What try-ons does it offer? Almost any! Play around with virtual makeup (from eyeshadows to blushes), jewelry (from earrings to rings), headwear, and glasses. You can even change the color of your eyes and put different shades on your nails. It covers skincare as well. Powered by a smart AI trained on millions of real-world cases, TINT can foresee and illustrate the long-term impacts of skincare products.

So, why not experiment and have fun with its demo version or get a 14-day free trial? And if you’re an entrepreneur in the beauty industry, consider adding this tool to your business strategy, as it has already helped many brands boost sales, decrease refunds, and improve user engagement.

2. Sephora Virtual Artist

The number of mobile app users trusting facial recognition technology is growing day by day. Of course, this plays into the hands of beauty brands like Sephora. They released the Virtual Artist app, giving their customers a unique chance to try on a great variety of their makeup products right from their homes. What’s great is that the app can tailor to every user’s needs and give personalized product recommendations. Also, Virtual Artist offers beauty tutorials to teach users how to apply products more effectively and achieve the desired result. One thing is certain: this awesome combo of a virtual try-on, tailored recommendations, and educational content transforms Virtual Artist into a must-have for anyone who loves makeup.

3. L’Oréal Paris Skin Genius

L’Oreal Paris is another brand that has jumped onto the AI and AR train. In addition to having the MakeUp Genius app that focuses on trying on virtual makeup, they’ve gone further and created the AI-powered skin analysis tool known as Skin Genius. Of course, it can’t replace a consultation with a real dermatologist, but still, it’s very accurate and intelligent. How does it work? The process is pretty simple! A user takes a selfie (or uploads one), enters some details about their skin, and the app’s AI analyzes the photo (collects info about fine lines, wrinkles, skin firmness, pores, pigmentation, and radiance), giving the user a description of their skin together with individual skincare recommendations. So, why not give the Skin Genius tool a try? As L’Oreal Paris themselves say, “Because you’re worth it!”

4. Garnier Hair Color Virtual Try-On

The whole world knows the Garnier brand for its variety of hair care and coloring products. With their Hair Color Virtual Try-On, you can see how any Garnier shade will look on you. No more worries about whether this hair color will suit your general looks and style! Simply take or upload a selfie, choose any of Garnier shades, try it on, and be 100% sure in your purchase. Trying before you buy is great, but trying before you dye is even greater, isn’t it?

5. H. Samuel Ring Virtual Try-On

It may seem that choosing a ring is not so difficult—you simply need to remember the size. However, in reality, a ring may look too big or too small on your hand. Plus, it’s pretty hard to visualize whether a ring will complement your personal style. But luckily, more and more jewelry brands are offering virtual try-ons, and H. Samuel is no exception. All you need is to fall in love with a ring, take a photo of your hand, and voila—it’s already on your finger! This way, you can make a more informed decision regarding the purchase and be confident that it definitely matches your taste and style.

6. ZARA Virtual Try-On

There seems to be no person who hasn’t heard about ZARA. Their clothes are known throughout the whole world, so no wonder they should keep up with the latest and greatest tech in the beauty realm. So, in some stores, they’ve put AR mirrors that let their customers see how different clothes items will look on them. No need to try them on physically! All you need is to visit the store, come to the smart mirror, select the product you’re after, stand in front of the screen, and here you are—seeing the item on you. And what’s even greater is that you can forget about queues, as it’s possible to buy the necessary item right while using the mirror.

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