Amazon Statistics You Need To Know About The Company

In a digital world dominated by clicks and carts, where shopping happens with the swipe of a finger, Amazon statistics stand as a testament to e-commerce evolution. Picture this: a giant virtual mall that never sleeps, bustling with activity, where data isn’t just numbers but a narrative of consumer journeys.

You’re about to dive deep into this narrative — beyond the façade of endless products and Prime Days to decode the digits that drive the titan of online retail.

By the end of this article, you’ll have unlocked the vault to comprehensive insights, from eye-opening sales figures to the secrets behind Prime membership growth.

We’ll dissect the juggernaut’s market share, reveal the behavior of digital consumers, and predict trends shaped by Alexa’s whispers.

Fasten your seatbelt. You’re not just scrolling through another analysis.

You’re mapping the DNA of an e-commerce phenomenon — understanding how a single platform alters shopping habits and sets the standard for online markets worldwide.

Amazon Statistics To Check Out

  • Amazon reported nearly $514 billion in net sales revenue worldwide in 2022.
  • The company’s B2B ecommerce channel, Amazon Business, surpassed $25 billion in worldwide annualized sales.
  • Independent third-party sellers in Amazon’s stores increased their sales by over 55% between April 15, 2020, and January 15, 2021.
  • During this period, the number of American small businesses surpassing $1 million in sales grew by over 30% year-over-year.
  • Over 42 million unique desktop users from the U.S. visit Amazon stores each month.
  • Amazon has invested heavily in infrastructure to support independent sellers.
  • They offer hundreds of tools and comprehensive data analytics to assist sellers in understanding and reaching customers.
  • Since its inception in 1995, Amazon has evolved from a modest online venture to a leading international e-commerce conglomerate.
  • Data from AMZScout’s Product Database indicates over 600 million products listed on Amazon’s platform, with 12 million of these items sold directly by Amazon.
  • Most sales on the Amazon marketplace are from third-party sellers, accounting for 59% of all sales in Q4 2022.
  • Amazon holds a significant share of the e-commerce market, especially in the US, accounting for nearly 40% of the overall US eCommerce market.
  • Amazon’s net sales saw a 9% increase in 2022 to $514 billion.
  • It stands as the most frequented online marketplace in the US.
  • Among Amazon 3P sellers, private label is prevalent, with 54% initiating their brand or label.
  • 60% of Amazon store sales come from products offered by SMBs, selling over 4,000 products every minute.
  • Globally, there are 9.7 million Amazon sellers, with 1.9 million actively participating on the platform.
  • A whopping 94% of Amazon sellers utilize Fulfilment by Amazon.
  • 76% of Amazon sellers achieve profitability, with 63% reaching this milestone within their inaugural year.
  • 36% of Amazon sellers report earnings of $5,000 monthly.
  • The gender distribution among Amazon sellers is 33% female and 64% male.
  • In Q4 2022, Amazon reported net sales of $149.2 billion.

Amazon’s Global Presence:

  • Amazon employs over 1.3 million individuals worldwide.
  • The company boasts over 200 million Prime members globally.
  • In the US alone, there are over 150 million Amazon mobile app users.
  • Amazon has a staggering 2.5 million active sellers on its marketplace.
  • They’ve sold over 100 million Alexa-enabled devices worldwide.

Amazon’s Infrastructure Statistics:

Amazon has an extensive network of facilities, with each type boasting over 100 million square feet worldwide:

  • Fulfillment centers
  • Office spaces
  • Data centers
  • Warehouses
  • Cloud infrastructure
  • Distribution centers
  • Corporate campuses
  • R&D facilities
  • Logistics facilities
  • Manufacturing plants
  • Transportation hubs
  • Tech centers
  • Customer service centers
  • Media production centers
  • Content creation studios
  • Advertising centers
  • Streaming centers
  • Gaming areas
  • Entertainment facilities
  • Educational institutions
  • Healthcare centers
  • Financial service offices
  • Insurance offices
  • Real estate properties
  • Hospitality spaces
  • Travel hubs
  • Food and beverage centers

In the US specifically, Amazon also holds over 100 million square feet for:

  • Retail spaces
  • Office spaces
  • Data centers
  • Warehouses
  • Cloud infrastructure
  • Distribution centers
  • Corporate campuses
  • R&D facilities
  • Logistics facilities
  • Manufacturing plants
  • Transportation hubs
  • Tech centers
  • Customer service centers
  • Media production centers
  • Content creation studios

FAQ On Amazon Statistics

How much revenue does Amazon generate annually?

Imagine mountains of cash reaching the clouds — that’s Amazon’s yearly revenue. We’re talking over $470 billion in 2021. It’s a number that paints a vivid picture: a relentless surge of sales, where every second rakes in more than your average salary.

What’s Amazon’s market share in e-commerce?

Picture this: nearly 40 cents of every e-commerce dollar goes to Amazon in the US. That’s the heft of their market share. Like a colossal wave sweeping over the digital retail landscape, Amazon’s presence towers over competitors, dominating with a staggering 40% hold of the online market.

How many active users does Amazon have?

Amazon’s bustling like the busiest airports. Think millions, specifically over 300 million active customer accounts. It’s a bustling metropolis of shoppers, a melting pot of consumer activity, reflecting just how magnetic the platform has become.

What are the Amazon Prime subscription statistics?

Amazon Prime is like an exclusive club that’s not so exclusive anymore. With over 200 million subscribers globetrotting in this fast lane, membership stats reveal a growth trajectory akin to a rocket launch. It’s a testament to the pulling power of perks and convenience.

How big is Amazon’s product selection?

Ever wandered in a maze of aisles, endless choices at every turn? That’s Amazon for you. The virtual shelves groan under the weight of over 350 million products, a testament to the sheer variety that keeps the digital cart wheels turning.

What’s the growth rate of Amazon Web Services (AWS)?

AWS isn’t just growing; it’s on a sprint! With a 30% growth rate year-on-year, it’s outpacing rivals, positioning itself as the titan carrying a bulk of the world’s cloud computing needs. It’s the juggernaut that keeps the internet’s gears greased and running smooth.

How does Amazon’s shipping speed influence sales?

Amazon’s shipping is the Hare in a race where everyone else is the Tortoise. The blazing-fast delivery is not just a convenience; it’s a magnet for sales. This speed entices impatient shoppers, contributing to more carts making it past the finish line — that is, checkout.

What’s the number of third-party sellers on Amazon?

The numbers are dizzying — over 2 million third-party sellers are setting up shop on Amazon. Think of it as a colossal bazaar where independent merchants find their tribe amidst a vast sea of consumers, tapping into the behemoth’s traffic for their gains.

How does Amazon rank in terms of customer satisfaction?

Amazon’s smiling logo isn’t just branding; it’s a benchmark. Scoring high in customer satisfaction, it’s like the best friend consumers didn’t know they needed. It’s the go-to, the problem solver, manifesting in stellar reviews and repeat buyers that spell success in every retail language.

What is the rate of return for Amazon products?

It turns out, not everyone keeps their Amazon goodies. The rate hovers around a mere 5-15%, suggesting that while a few products boomerang back, the overwhelming majority find a happy home. It’s a low bounce rate that many retailers can only envy.


We’ve journeyed through the heart of the digital market juggernaut, dissecting those Amazon statistics that leave us a bit starstruck. From the billions in revenue, the mountainous market share, to the teeming life of Prime memberships and that not-so-little slice of cloud supremacy with AWS—every number told a tale.

  • Well-aware of the consumer behavior online
  • Dipped our toes in the vast ocean of their product selection
  • Navigated the influence of shipping speeds like a pro surfer riding the waves of sales

You came in search of numbers and you’re walking away with insights that are brighter than the screen you’re reading this on. So, whether you’re an investor, competitor, or the casually curious, these stats are your compass in the vast, ever-shifting landscape of e-commerce. Use ’em well, and remember, every click, every cart—it’s all part of the bigger picture.

If you liked this article about Amazon statistics, you should check out this article about Adobe statistics.

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