The days when people had to visit stores to buy goods are long gone. Today, people can buy different things on the go, simply browsing website pages on their smartphones or tablets.
The popularity of online shopping is growing and it gives more opportunities for ecommerce companies to flourish. According to the recent statistics, more and more people opt for buying products online:
When you think about building an online presence for your ecommerce business, the best idea to start is to create an ecommerce website. But if you want to make a website that drives sales, pay close attention to the following nine tips we’ve collected.
1.   Develop a Professional Ecommerce Website
Today, online shoppers want to find products and services that solve their pain points on the web, so the demand for ecommerce websites has grown. People get used to buying products online and they browse different websites before completing a purchase.
To drive sales with your ecommerce website, you need to develop a professional site that has everything for good customer experience and therefore encourages visitors to become paying customers.
Let’s take a look at Furla. The brand has a well-crafted website that has all important sections for visitors to make a purchase without doubts: from product listings to gift guides and new products, it also has call to action buttons that encourage visitors to complete the purchase:
Wouldn’t it be great if you could create a similar ecommerce website with ease? To save time and efforts, it’s always a good idea to make the most out of the ecommerce website development and delegate the task to professionals who have solid experience in crafting websites for ecommerce brands that drive sales.
2.   Upload Solid Product Images
Visuals play an important role in perception. It’s believed that 65% of people prefer visual learning. And when it comes to online shopping, customers don’t have an opportunity to try products before buying them, so they rely on visuals when making a purchase decision.
If you want your ecommerce website to drive sales, you should take care of product images and make sure that potential customers can take a look at your products from all angles.
Here are several tips on how to make solid product images:
- Take photos of your products (avoid stock photos)
- Keep a focus on products
- Know the dimensions and resolutions
- Adjust images to your website
If you’re in the ecommerce niche, it’s a good idea to learn more about product photography or hire a professional photographer who can take care of product images to attract more customers and inspire customers to buy.
3.   Create Product Listings
When people visit your website, they are more likely to be in search of desired products that should solve their pain points. During the buyer journey, product listings play a key role in turning visitors into customers and it’s important to put time and effort into creating them.
Product listings can offer a wide array of products within a certain category or when people apply filters. It’s one of the most effective strategies to retain and engage online shoppers as product listings not only provide options for your search intent, but also motivate people to make a purchase.
Here’s an example of well-made product listings from MADE:
4.   Add Contact Options
While searching for products to buy, people may have different doubts or questions, so it’s no wonder that customers may need customer support assistance before making a purchase. To ease the worried minds of customers, your ecommerce website should have different contact options.
When customers can get their questions answered fast, they are more likely to complete a purchase. What is more, having buttons like “Call Now”, “Learn More”, or “Contact a Manager” that engage visitors to start a conversation with your company, allow ecommerce owners to interact with customers who are in the sales funnel and therefore manage sales leads.
Once you collect contact information from interested customers, you can work with these leads individually and encourage them to buy from you. As a result, it allows your website to drive sales.
5.   Various Payment Options
For online shoppers, ecommerce transactions may happen in different ways. Since more and more payment methods appear, customers may have their preferences in contact options. It’s also proven that offering multiple payment options increase revenue by 30%. The more payment options you offer, the better.
Just take a look at Levi’s payment policy and the variety of payment options it has for its customers:
When you create an ecommerce website and it’s time to choose payment options, pay attention to the following:
- Available global ecommerce payment options
- Customer preferences
- Security and fraud preventions
6.   Optimize Your Website for Search Engines
Once your ecommerce website is ready, you need to optimize it for search engines so that the right people can find it once they type their content search inquiries in Google. Not only does it help to drive traffic to your website, but it also allows you to attract the right audience who has interest in your goods.
Here are several ideas on how to improve your website for search engines:
- Add useful content to your website
- Include keywords in meta descriptions and titles
- Write descriptive captions for products
- Describe visuals (images and videos) with alt tags
- Optimize for mobile users
7.   Feature Customer Reviews
For the ecommerce niche, when people seek out social proof before completing a purchase, the importance of customer reviews is undeniable. Once you get reviews from customers, ask for permission to post them on your website and therefore increase brand trust.
Balibody gets dozens of reviews on social media and the company contacts authors to get their permission to repurpose these reviews for the website, just like in the example below:
8.   Analyze Website Visitor Behavior
To drive sales with your website, you should make sure that your website has everything it needs to satisfy website visitors’ needs. Once your visitors have a smooth experience on your website and nothing prevents them from making a purchase, the sales grow.
Thus, it’s important to analyze website visitor behavior and gather their feedback or suggestions on how to improve your homepage, landing pages, or product listings. One of the easiest ways to do it is to use in-built website features that show real-time user activity and behavior.
To take the next step, you can also turn to the data science service and extract insights from your visitors to gather important information and therefore improve user experience or make data-driven decisions on how to bring your ecommerce website to the next level.
In a Word
In the modern competitive market, when more and more brands sell their products or goods online, it’s a must to create an ecommerce website that has all functionality to display your products and encourage potential customers to browse it.
To achieve business growth, your ecommerce website should also drive sales which means it should be optimized for all stages of the customer journey and offer everything potential customers may need to complete the purchase. With the above-mentioned tips, you have everything you may need to create an ecommerce website that drives sales.
With over a decade in the tech field, Bogdan blends technical expertise with insights on business innovation in technology.
A regular contributor to TMS Outsource's blog, where you'll find sharp analyses on software development, tech business strategies, and global tech dynamics.
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