Having an online presence is crucial even for stores that don’t sell things on the Internet. You don’t have to use eCommerce to benefit from a strong online presence in your business. Whether you offer services that your clients depend on or you have goods to sell, you want to have a quality website that people can access.
There are many benefits to building up your online presence, even when you have a physical store or business. In this guide, we will talk about some of these benefits and the importance of a great website, no matter what kind of business you operate. Read more about it below!
Increase Your Reach
When you have a physical store, people come in and take care of their business. That’s great! You likely have regular customers and new people that stumble on you from time to time. But without a website, you are ultimately limiting your reach.
Here’s a great example. If your business is a hair salon, people want to know more about you. Someone new to the area or perhaps looking for a new hairdresser is going to Google “hair salon near me” or something along those lines. Unfortunately, without an online presence, you won’t even show up. You’re so limited, and it leaves you undiscoverable in a sense.
The good news is that you can build a simple website affordably. It’s well worth it, even if your website is primarily for information purposes. There are some awesome website builders for small business uses that help businesses just like yours establish a site and start the journey to boost your online presence.
Here’s the thing. When someone searches for you online, and they can’t find you, they often turn away. Most people discover things through their favorite search engines. If they are looking for a business like yours and they don’t find you online, they often struggle to trust your business.
Building your online presence helps to build your reputation and credibility. When someone wants to know more about you, they can find your online touchpoints, learn more about you, and build a little bit of trust before they even start working with you.
In this age of technology, a lot of people refuse to use a business with no online presence because they simply don’t know much about you.
As a physical business, you likely have set hours and designated contact information. But how are people supposed to get their hands on that information? Maybe you even have recommendations for certain needs or a process that you want customers to follow. Your website is a great place to share these details with customers and prospects.
This is where you can let anyone who may use your business find everything they need to know. Share videos and tutorials, provide FAQs, post your store hours and contact information, and put up general information that could be helpful. It’s efficient, and it can be found at any time with ease from their phone or computer. Some businesses even add contact forms or booking options here.
Don’t forget to add a “call now” option and links or buttons to your social media pages. The more people can connect, the better off you are!
Having an online presence makes you available 24/7 without actually being available. Running a business is hard, and you probably struggle to keep up with everything. When people can find what they need or want to know with a simple search, it reduces some of the mundane details from your workload. Why not take advantage of providing a resource that is available 24/7 to anyone interested in your business?
Here’s the thing. If you aren’t online and someone wants a solution, then you are missing out on customers and prospects. They will go to someone they can find with a quick online search, and you simply are not it.
Having a strong online presence isn’t just about drawing in new customers. While you certainly will experience some of that, there is more to it. With everyone looking to technology and answers at their fingertips, failing to present yourself in this way will get you left behind. This becomes more about visibility and less about trying to impress.
As you work to create your online presence, find a reliable builder tool or company to help you get established. Be sure to incorporate SEO practices and ensure all of the information you provide on your website is accurate and user-friendly. These little things will always make a big difference!