Promoting SaaS product videos can be a real brain teaser. First off, you need to deliver complex information about your project in an easy-to-get way. Then, you need to keep the audience’s attention and make the whole video stick to the memory. How to do that? The answer is easy: you need a SaaS video production company that can nail your video marketing.
Today, we’ll explain why it’s smart for SaaS startups to create demo videos for their products. Plus, we’ll discuss vital things to consider when making these videos. Keep reading.
Why Demo Videos Are a Great Fit for SaaS Products
Have you ever noticed how many software companies use videos in their marketing? There’s a good reason for that! It’s all about the kind of products they sell. Here’s the thing: SaaS Products, like software apps, are invisible. You can’t hold them in your hands, which makes them difficult to promote. Pictures or text alone won’t do it; they can explain, that’s all. People need to see them in action to understand what they do and why they’re helpful.
Product Demo videos can do that easily. They show your product working live, making it clear and engaging. This lets people overcome that “out-of-sight, out-of-mind” feeling and actually connect with what your product offers.
Looking for a Perfect Pitch: Types of Demo You Can Use
The best way to pick a type of video is to look at the stage of the funnel you need it for. Depending on the buying point where your customer is now, you can identify the right video type to offer to them. Let’s take a look at the examples:
Awareness
This is where your customers learn about the product. The customer has no impression of your SaaS yet, so you have to do the following things:
- make a compelling offer;
- get them to the next stage.
You can use here short promo or e-learning videos.
Interest
This is the point where you need to engage more and capture the attention of your users. With viewers likely to watch only 10–15 seconds, make those moments count. Grab attention quickly and convey key points efficiently. Corporate and explainer videos are your best choice here.
Decision
Your users know everything they need to make an informed decision. Here, you need to encourage them, by offering content that gently pushes them to make a final step. Use tutorial videos or testimonials.
Loyalty
Purchase is made, by the journey is continuing. Make sure your marketing wows customers. When they’re already loyal to your brand, show them onboarding or branding videos.
Creating a SaaS Product Demo Video in 4 Simple Steps
The production cycle of creating a SaaS product demo can be longer or shorter depending on the specifics of the project. But the steps that are necessary to make are quite the same. Let’s take a look at each of them:
#1 Planning and Scripting for Your Demo Video
The initial stage of crafting a demo video involves a strategy meeting and script writing. Client and a team involved in the creation of a video discuss:
- Marketing goals;
- A key message to convey;
- The overall tone and style of the video
- Any visual elements or graphics that will be incorporated
- The desired length and format of the video
- Any technical requirements or constraints
- Setting a timeline and deadlines for the project.
When these basics are done, a studio starts working on a script.
#2 Creating the Storyboard and Voiceover
Once the script scenario is outlined, the next step is to develop a storyboard. It helps to visualize every single scene, as well as the transition between them. After that, the voice-over artist begins his part of the work.
#3 Making Style Frames and Illustrations
Style-frame is just a single, fully colored scene. It is a reference for all the visual aspects of a future video. After a client and a studio are fully on the same page, a team proceeds to illustrate all scenes of the video, ensuring that each illustration aligns with the established visual direction.
#4 Animating
This is where the actual process of creating an animated video starts. Every part of the previous work falls into place: sound, visuals, voice-over, etc. The lengths of the whole process can vary, but usually, it takes 5–6 weeks.
Tips for Making Startup Demo Videos
Focus on Goals
Quite often, companies think that quality video is above all. When making demo videos for SaaS products, don’t get too caught up in fancy animations. While a visually appealing video is nice, remember that the main goal is to get your message across. With the right approach and a good storyline, even a simple 2D video can be more effective than a flashy 3D one if it serves your purpose better.
Stick to Every Single Production Stage
Even if you’re tight on budget or time, it’s crucial not to skip any production stages. It can lead to a project that lacks direction and a video that fails to connect with its audience. Here’s a simple example: if you skip a briefing stage, you will have a total desynchronization with a studio, and the project may just fail.
Even if your resources are limited, skipping a production phase is a bad idea. One approach is to opt for more budget-friendly video types.
Choose a Professional Team
Finding a dependable production team is just as crucial as defining your project goals and key messages. Look for an experienced team that handles several different projects. The portfolio can be a great reflection of what a company has done already, as well as a measure of its capabilities.
Stay Engaged in the Production Process
Keep in mind that SaaS demo video production is a collaborative effort. No matter how skilled your team is, they can’t fully understand your vision or create an effective video without your input. Many clients think they should just wait for the results, and stay from the process. Don’t be like that – provide feedback and details throughout the whole production.
Conclusion
If you choose the right company to help you with a demo SaaS video, you can lead customers on every stage of the funnel to a purchasing decision. Make sure to promote a video through social media, influencers, or other relevant channels. If your SaaS startup aims to enhance brand visibility, drive sales growth, and reach a bigger audience – software demo video is a great choice.
With over a decade in the tech field, Bogdan blends technical expertise with insights on business innovation in technology.
A regular contributor to TMS Outsource's blog, where you'll find sharp analyses on software development, tech business strategies, and global tech dynamics.
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