SaaS Startups and Companies That You Should Keep an Eye on

It’s difficult to keep an eye on all the great new SaaS startups that are making a splash on the world stage. We know that so we made a shortlist of the most interesting ones that you may not have heard of but are really awesome.

This article created by our team at TMS explores the best new consumer and enterprise SaaS companies of this year.

It’s wonderful to observe the sheer volume of available imaginative SaaS solutions on offer to help steer organizations to progress, with artificial intelligence becoming possibly the most important factor to enable advancement.

Here’s a list of the best SaaS startups to keep an eye on


The first in our list of SaaS startups is one that you may have seen over the years. Established in 2014, CoSchedule has more than 9,000 customers and is utilized in more than 100 nations. The administration is where advertisers can make guides, plan, team up, and advance ventures to improve advertisers’ occupations.

As CoSchedule originator Garrett Moon uncovers, the startup’s rapid advancement is because they use the one-metric-that-matters (1MTM) system while developing the item. For CoSchedule, 1MTM took hold of center and control, thus the item rapidly gained momentum by explicitly focusing on traffic and crowd.


You’ve probably heard about social media management tools such as AgoraPulse or HootSuite, but there are other similar platforms worth special attention. NapoleonCat, a Warsaw-based company, has developed a complete set of social media management tools. It’s flagship product, the Social Inbox, allows you to manage different social media interactions from all major social media platforms. 

The tool’s other functionalities include Auto-moderation that will help you filter out and automatically handle generic, repetitive comments and messages, Publishing and Scheduling, advanced Analytics, and Reporting. Definitely a must-have for all social media managers.


Keyhole is one of the best social media analytics and reporting tools that are used by 100,000+ global agencies and brands. The tool is surprisingly too easy to use, even for beginners. Managing multiple profiles is a piece of cake with Keyhole.

That’s not all, though! With Keyhole, startups can monitor brand mentions, analyze sentiments, discover engaging influencers, manage campaigns with hashtag and keyword tracking, and more. The best part is marketers can download readymade reports with detailed analytical insights. Alternatively, they can even share dashboards to see the live action.


Alexa and Siri are two famous digital voice assistants which are real applications of artificial intelligence. Speechly is a Helsinki based startup entering their world of digital voice assistance. It specializes in natural language understanding and speech recognition which assists users to express more complex questions and intentions.

The outcome is improved client experience, an enhanced degree of consistency, and an instinctive voice UI. Speechly is ideal for online business stores that need to support shopping through voice UIs.


Another great product that also deals with AI-powered digital voice skins is Podcastle. Unlike Speechly, which focuses on speech recognition, Podcastle offers a digital voice cloning service,  which allows you to create a copy of your voice that you can use later on to automate your podcast or audio production processes. 

Other than the AI-powered voiced skins and voice cloning toosl, Podcastle also assists in all the rest stages of audio creation, from recording, editing, and enhancement to hosting and distribution. So if you’re looking for an all-in-one audio production tool, you should try Podcastle.


Assurance Software

In 2018, Assurance Software emerged from its parent organization, Sungard Availability Services, when Sungard sold Assurance Business Continuity Management Planning (BCMP) programming business to private equity financial investor Resurgens Technology Partners.

Audubon, Pa.- based Assurance Software today assists organizations with building up a progressive management strategy, including business impact analysis, incident management, catastrophe recuperation management, and revealing.


Fyle is an expense management software that exists to create a world where not one second is spent filling out expense reports. It helps businesses streamline their expense management process by giving them real-time visibility into budgets and spending so that they can identify potential risks earlier on.


Machine Labs

Client maintenance and continuous orders are normal productivity goals and they require clever database marketing and segmentation. Machine Labs offer a flawlessly planned, AI-controlled product that has the ability to supercharge your eCommerce advertising.

Having experienced their first round of seed financing (and making sure about speculation from any semblance of Scottish Enterprise and Techstart Ventures), Machine Labs is one to watch in 2020.


Adverity helps promote offices, brands, and online business retailers to improve conversions using data in order to make better advertising choices. They also encourage correspondence among organizations and their clients to aid in mutual understanding.


9Lenses is a SaaS powerful digital diagnostic device startup that encourages business specialists to flourish in an information-driven market. It is a proficient platform that empowers business associations to oversee considerable amounts of data to bring improved results.


KnowBe4 gives Security Awareness Training to instruct clients to manage IT security issues identified with phishing, engineering, and ransomware assaults. KnowBe4 experienced a 178% development during the year observation period.


Established in 2016, this startup helps different SaaS organizations create courses for clients to instruct them about the product. These courses comprise organized exercises, which incorporate writings, recordings, pictures, and tests. They are intelligent, and clients receive an endorsement when the course is completed.


FutureFuel is a student loan repayment organization focused on battling debt. They have an advanced platform that makes debts simpler to control. The originator and CEO Laurel Taylor expects that the organization will shave $30 billion off understudy obligation in the U.S by 2021.


Tego is a premium application and security gadget useful for location tracking your friends and family. It is great for young women, children, and adults who are traveling.

The application will progressively send the area of the targeted individual to 11 of their friends and family through an application or work area interface. In the event of a crisis, a client can alert his companions with the click of a button.



RestoraPOS is a SaaS-based Restaurant Management Software. Which can solely handle every operation in your restaurant. RestoraPOS is starting to serve the restaurant industry from 2021.

RestoraPOS has come up with an advanced managerial digital solution, hassle-free technology, a responsive online/ offline system, and a skilled support team for backup. RestoraPOS serves a dynamic restaurant website, reservation system, order management, Mobile App Integration, stock management, real-time reports, and many more features for managing a restaurant.


ServiceNow has practical experience in IT service management (ITSM), IT operations management (ITOM) and IT business management (ITBM). It offers constant correspondence, joint effort, and asset sharing covering IT, HR, security, client care, programming improvement, offices, field administration, and legitimate endeavor needs.


Improbable is a games innovation organization that attempts the ongoing cutting edge interaction through virtual universes of remarkable scale, constancy, and lavishness. The SpatalOS lets designers emerge from the constraints of ordinary calculation, permitting multitudes of servers running in the cloud to recreate universes far bigger and more perplexing than any single server could. is a secure reporting module within a user’s platform. Its cloud analytics assist with arranging and imagining the information to increase knowledge at minimal expense. Their solution includes more than 40 information visualization types as a few geospatial representations.

On account of the simplified capacity, organizations can utilize these visualizations to make profoundly intelligent and useful dashboards with only a couple of snaps. Knowledge gathered from these dashboards can be shared broadly with associates and colleagues to upgrade joint effort, or with clients to make the brand outstanding.


Infinity is an ultra-adaptable and adjustable project management apparatus that organizes your workspace precisely as you desire. Project management programming is a serious field, with vast amounts of available devices, but, Infinity is a startup with a great deal of potential because it uniquely offers complete adaptability.

Infinity authors wanted to provide a PM device that would adjust to everybody’s needs, particularly regarding limit and customization.


Setapp is a subscription administration for Mac applications created in 2017 by Olesandr Kosovan, the author and CEO of MacPaw. It packages together more than 140 distinctive applications for Mac. A large portion of the applications are related to profitability. They incorporate Ulysses for composing, MindNode for conceptualizing, AnyTrans for record move, Disk Drill for data recovery, and others. Subscribers are charged $9.99 per month.

Setapp has more than 30,000 paid clients and proved to be very useful after the launch of Apple Arcade and Apple TV+  as the membership benefits of Setapp are very similar.


SaaS startup CallHippo offers a virtual telephone arrangement intended for a variety of businesses searching for a practical arrangement for virtual telephony. The contribution assists organizations with purchasing nearby help numbers and cost-free numbers from more than 50 nations, as indicated by the Newark, Delaware-based organization.

CallHippo began in 2016 and allows clients to record calls for future reference, line calls, share voice documents, and apply information examination to the calls. CallHippo programming can likewise incorporate an assortment of outsider arrangements, including Slack and some CRM frameworks.


Trying to understand networks can be intense. Sharing data effectively requires structure and the outcome can be confusing. Significant data can be lost in the chaos, but, Whyse guarantees to provide a secure base to the information on your locale.

Whyse organizes knowledge so that your community can receive meaningful feedback with its structured and easily navigable platform and receive a database of common knowledge.

Abydos Technologies

This company focuses on web solution development. They act for businesses to provide specialized services in software development and data processing. Their designers and developers guarantee success for their clients and they have an excellent record of meeting budgets and deadlines.


Freshservice is the customer service department of Freshworks, and offers an engaging IT desk service solution for clients.

Sweet Analytics

Sweet Analytics is a SaaS system that connects marketing platforms for retailers. It enables clients to analyze customer data with its unique personalization tools, therefore enabling improved customer service and product targeting.


Clumio is a secure service platform that guarantees to protect the data of clients. Its software provides exemplary data backup and recovery. It enables clients to eliminate the cost of employing  3rd party backup software and guarantees to meet even the most demanding companies’ data storage requirements.


Squibler is an advanced programming application that empowers authors to deliver content very quickly. The organization has seen consistent development from a steady progression of clients who value their inventiveness and this is likely to continue.

Coupa Software

Coupa is a cloud-based platform for business spend management. It offers a complete package of budgetary applications for business spend management, including procurement, invoicing, costs, and sourcing.


factoHR is a smart hire-to-retire solution that handles all daily and recurring operations to streamline and simplify HR tasks. This software provides all the necessary functions like payroll, attendance, leave, expense, time tracking, etc., to empower your organization’s managers and employees.

Its separate mobile application and ESS (Employee Self Service) portal allow the employees to access the required data and tasks whenever they need. All these features together remain helpful in managing employees in the distributed working environment in an effective and productive manner.


Blippar is an innovation organization gaining practical experience in augmented reality, computerized reasoning, and PC vision. It has a drag and drop platform that enables swift and easy application of augmented reality campaigns.

Since 2011, Blippar has been pushing the limits in AR and has helped many companies and organizations use AR/AI to develop client commitment and increment deals. Blippar’s innovation has been used by well-known brands, such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills, and Procter and Gamble.

Buy Me A Coffee

You might have seen the “buy me a coffee” messages quite often online, but have you ever thought that this company could be one of the SaaS startups we’re featuring here?

Neither did we, but they have an interesting and simple business model that works.

Buy Me A Coffee is a beneficiary tool that enables artists and other clients to receive praise and monetary assistance for their work.

Buy Me A Coffee helps authors, musicians, craftsmen, creators, photographers, and other creative people to receive gifts from their fans.

The tool also enables fans to investigate the list of creative artists and choose who they want to support.


CompStak is a system centered around Commercial Real Estate (CRE), which provides exact listings of comparable rentals from this year to last.s The SaaS works on a crowdfunding model and is a useful resource for property specialists, speculators, dealers, and appraisers.


This customer support software is designed to improve customer relations. It enables the company to co-browse which provides the customer’s perspective. This way, problems can be quickly foreseen and solved. Recordings are also available to be perused and analyzed.

Their Messenger Marketing chatbot manufacturer offers the opportunity to converse through your business’ Facebook channels.


Five-year-old Clearbit creates business intelligence programming that enables the organization to assist firms analyze and process client data to improve business goals and customer service.


Sophos provides business-grade cybersecurity that protects homes and businesses from being hacked. They organize security, encryption, danger management, and cloud security.

Welcome to the Jungle

Welcome to the Jungle are a media and tech company that specializes in improving work conditions for everyone so that employees feel more fulfilled in their work environment. Among other services, they offer apps that improve the recruiting process for candidates and potential employers.


Shiperd is a logistics startup that simplifies and reduces the cost of shipping, thereby improving productivity. The application gives shippers and exporters full control over their shipments and highlights ongoing tracking and mechanized bidding.


Boastcapital is a SaaS software that computes your qualifying research and development (R&D) ventures and offers unique tax credit automation. Their software and engineers will ensure that you receive all the credit you can possibly be entitled to.


Xactly is a sales performance management company that promises to optimize your sales. They guarantee to reduce risk, boost sales and productivity, and control costs to their clients’ benefit.


Soundsuit, another one of these SaaS startups that we’re featuring, takes care of the music used by businesses. For example, in cafes, restaurants, gyms, retail stores, hairdressers, or any other business that uses music to enhance the customer and employee experience. Soundsuits digital assistant will create the perfect playlist, especially for your business profile.

Reward Gateway

Reward Gateway is a third party Human Resources company that takes all the stress out of rewarding your employees. They provide all the perks, rewards, products, and tools to the company’s employees to keep them happy and fulfilled in the workplace, which improves productivity and resilience for businesses.


The last one of these SaaS startups is Lobe. It is a unique deep learning software that uses AI to imitate the workings of the human brain in processing data and creating patterns to make decisions. They are committed to simplify deep learning and make it accessible to everyone. They have been recently acquired by Microsoft so Lobe is able to access all their resources.

FAQs about SaaS startups

1. What is SaaS and how does it work?

Software as a Service (SaaS) is a cloud-based software delivery paradigm that allows customers to access software applications online without having to install or maintain the software on their own computers or servers.

Any device with an internet connection can use a web browser or an app to access the software, which is hosted by the SaaS provider.

2. How can I identify the right market and target audience for my SaaS startup?

You must undertake in-depth market research and identify the pain points or problems that your solution may answer in order to determine the appropriate market and target audience for your SaaS firm.

Also, you want to think about the size of the market, the level of competition, and the purchasing power of your potential clients. To learn more about your target audience’s requirements and preferences, employ social media analytics, customer surveys, and interviews.

3. What are some common challenges faced by SaaS startups and how can I overcome them?

Customer acquisition, churn rate, cash flow, and scaling the business are some frequent issues that SaaS firms deal with.

You need a good company plan, a distinct value proposition, an effective marketing plan, and a customer satisfaction emphasis to overcome these obstacles. Lean and agile product development methods are crucial, as is the ability to change course when necessary.

4. How important is pricing strategy in SaaS and what factors should I consider when setting pricing?

Because it can affect client acquisition, retention, and overall income, pricing strategy is essential in SaaS. Considerations for pricing include the worth of your product, the price of development and delivery, the level of competition, and the willingness of customers to pay.

Also, it’s crucial to provide several pricing levels to satisfy various client needs and to routinely analyze and modify prices in accordance with market circumstances.

5. What are some effective marketing strategies for SaaS startups?

Content marketing, social media marketing, influencer marketing, email marketing, and search engine optimization are a few efficient marketing techniques for SaaS firms.

In order to track and improve your campaigns, it’s critical to have a clear message and value offer, to produce interesting and educational material, and to apply data analytics.

6. How can I measure the success and growth of my SaaS startup?

You should monitor key performance indicators (KPIs) including customer acquisition cost (CAC), customer lifetime value (CLV), monthly recurring revenue (MRR), churn rate, and user engagement to gauge the development and success of your SaaS firm.

To find areas for improvement, you should also compare your metrics to industry benchmarks and monitor your progress over time.

7. What are some best practices for customer onboarding and retention in SaaS?

SaaS best practices for client onboarding and retention include having a straightforward sign-up procedure, individualized onboarding and training, providing first-rate customer service, engaging with customers frequently, and providing rewards for loyalty and referrals.

It’s also crucial to gather feedback and use it to improve the customer experience and product offerings.

8. How can I ensure the security and privacy of customer data in my SaaS platform?

You should employ best practices like encryption, regular data backups, access controls, and user activity monitoring to maintain the security and privacy of consumer data in your SaaS platform.

Additionally, you should adhere to data privacy laws like the GDPR and CCPA and routinely audit and analyze your security measures to find and fix any potential flaws.

9. What are some key metrics that investors look for in SaaS startups?

Metrics like customer acquisition cost (CAC), customer lifetime value (CLV), monthly recurring revenue (MRR), churn rate, and gross profit margin are frequently sought after by investors in SaaS firms.

They might also take into account elements like market size, rivalry, team expertise, and product distinctiveness. It’s critical to have a solid grasp of the financial and operational parameters of your business and to be able to show steady development and a route to profitability.

10. How can I build a strong team and company culture for my SaaS startup?

To construct a solid team and corporate culture for your SaaS firm, you should focus on selecting employees with a shared vision and values, provide opportunities for professional development and progress, support open communication and cooperation, and create a happy and inclusive work environment.

Also, you should create precise expectations and goals, acknowledge and reward employee success, and routinely request input to pinpoint potential growth areas. Additionally, unique employee appreciation gifts are a great way to show your appreciation and motivate employees.

Ending thoughts on these Saas startups

The Saas market is constantly expanding, so it’s important to stay abreast of the current trends and developments, especially in the AI field.

If you enjoyed reading this article on SaaS startups, you should check out this one about SaaS metrics.

We also wrote about a few related subjects like SaaS vs PaaS, SaaS pricing models, SaaS development and go to market strategy.

By Alexander Gilmanov

CEO, SaaS specialist

Exit mobile version