Category: AdTech

Imagine a digital footprint, seemingly invisible, trailing you across the vastness of the internet. This footprint tells a tale, a narrative crafted by third-party cookies, those tiny data sentinels that hold the keys to our online behaviors. Within the ever-evolving web design landscape, these cookies—often vilified yet deeply ingrained—have become the silent puppeteers of personalized user… Continue reading What Are Third-Party Cookies and How They Work

As daylight recedes, the silhouette of an astute web traveler emerges, navigating the digital expanse. Reminiscent of an invisible dance, how websites detect AdBlock pirouettes into the spotlight—an intricately choreographed number between consumer choice and the sustenance of cyberspace stewards. In this modern-day imbroglio, what ensues is an arms race, pitting browser extensions against ingenious JavaScript detection scripts. Herein lies… Continue reading How Do Websites Detect Adblock? It’s Quite Simple, Actually

The world is steadily progressing further and further into the digital age. Many people use the digital tools now available to advance their businesses. Digital advertising is a large business as many want to take advantage of a global audience. As digital advertising grows, so does the need to make sure that the adverts are… Continue reading How Ad Verification Works and Why You Should Care

DSPs or demand side platform companies are a key element in the digital marketing machinery. It is a powerful tool that helps advertisers optimize their campaigns.

You’re here for an answer to the big question: What is AdTech? The advertising industry is built on technology. Advertising campaigns integrate marketing technology every step of the way.

Online marketing is not only a profession, it is an art. Today’s marketers have to do much more than simply running marketing campaigns.

Most people are familiar with or at least have heard of AdTech. But what is MadTech?

The 21st century has seen the development of the Internet. It also witnessed the advent of platforms like Facebook, YouTube, and Twitter.

Companies used to rely on traditional advertising campaigns to reach new customers. These days, behavioral targeting is a marketing strategy used by many companies to secure new and current customers. Before the advent of behavioral targeting, it was hard to predict the success of an advertising campaign. Companies would create ads and marketing messages that… Continue reading What Is Behavioral Targeting, How It Works, And Why It’s Important